1) Twitter. This week Lily Allen used Twitter to hide tickets for an upcoming gig, a simple and effective idea. People tend to follow artists on Twitter so what better way to generate interest on new releases.
2) Facebook. Currently the most effective tool for reaching the over 20’s. With smart use of flyers, new branded logos and artwork for new album, it is an efferctive form of Guerrilla marketing to dominate your presence online.
3) Myspace. This website has evolved as the musicians music base has evolved. A great tool to steer Industry professionals towards your site.
4) Youtube . One of the best known websites in the world and simply the best way to promote your video online. There are plenty of other video sites so be sure to use them. It’s free marketing so take advantage of it.
5) Bebo. Bebo is a great way of targeting teenagers. Teenagers are more likely to pass on your bands information virally to their friends which in turn increase your online hits and thus can help increase your bands profile online.
6) E-zines. E-zines are always a great way to keep people up to date with your gigs and news. By sending out monthly e-zines you are further promoting your gig dates and it is very useful tool to enable fans to pass the information on to their connected network of friends and your possible fans of the future.
7) Automation tools. Tools that can be used effectively to upload your choosen information at any one time to 20 or 30 sites. If tagged properly these tools can increase your links online which effectively increases your profile and gets you noticed.
8) Iphone applications. With a massive upsurge in sales of the Apple iphone, always seen as the coolest of gadgets, your effective use of an iphone widgit could establish your band as cool and one to watch in the future.
9) Text alerts. A simple and effecticve use of text alerts mean, that like twitter you can send a short, snappy and smart message to promote online activity and gig dates.
10) Website – Last but not least, a well designed and carefully constructed website for example (http://www.audionetworks.ie) with video and seo, snappy graphics, links to all your social networks and information or music clips that can easily be forwarded to a friend will maximise your online potential.
I hope that you find these tips and tools useful. Your bands organisational skills and your bands dedication in using these tools will be a key factor in driving you all towards a common goal of international success through the medium of guerrilla marketing online.
“Never ever give up!”
Tags: Audionetworks, Entertainment Ireland, Promote your music online
